Our proven evaluation methodology explained
We believe transparency builds trust in market analytics. That’s why our methodology is open and backed by thorough processes. First, we define clear objectives together with you. Next, audience measurement uses trusted market data, cross-referenced using digital tracking and manual verification. Each campaign’s context is considered—media type, creative variation, and audience demographics. Data is securely gathered and consistently checked for quality before being transformed into actionable recommendations. Our local analysts ensure results meet compliance requirements and are relevant for your unique market needs. Final reporting is clear, jargon-free, and designed to support your decision-making. We emphasize privacy, accuracy, and accountability at every stage, reflecting our commitment to ethical analytics for Australian brands. Past performance doesn’t guarantee future results. All analyses are context-sensitive, and results may vary depending on your campaign’s nature.
Meet the team
A blend of analytics talent with market insight
Jade Thompson
Lead Analyst
Master of Business Analytics University of Sydney
InsightMedia Australia
Key skills
Methods
Certifications
Jade has more than eight years specialising in advertising analytics for media agencies. She brings sharp insights and local market context to every assessment.
Jade ensures that each campaign evaluation follows transparent, compliant protocol and meets high accuracy standards. She works hands-on with clients to interpret findings and define next steps.
Elliot Ramsay
Senior Researcher
Bachelor of Social Science Monash University
Pulse Market Review
Key skills
Methods
Certifications
Elliot’s background in consumer insights helps decode audience responses. He excels in survey design and is skilled at connecting quantitative trends with qualitative context.
Elliot manages complex data sets and audience surveys, ensuring client-facing reports are supported by robust, relevant analysis. He highlights actionable trends and clear communication.
Priya Iyer
Regulatory Specialist
Juris Doctor in Law UNSW Sydney
ComplianceNow Group
Key skills
Methods
Certifications
Priya makes sure all data handling meets Australia’s privacy requirements. With experience across compliance regimes, she advises on risks while championing ethical practices.
Priya supports every analysis with detailed compliance checks and helps train colleagues on ethics in data usage. She ensures legal alignment is central in every recommendation.
Ronald Vang
Market Insights Lead
Bachelor of Marketing Analytics RMIT University
VisionStrategy
Key skills
Methods
Certifications
Ronald brings deep knowledge of market dynamics and campaign outcomes. He adapts analytics methods to shifting conditions and makes reports relevant for business goals.
Ronald translates complex analytics into practical next steps. He customises recommendations for each client and helps structure analysis for measurable, real-world impact.
Our process
Four stages to clear analytics
Set objectives together
We clarify your campaign’s goals to tailor evaluation methodology precisely.
Gather & verify data
Data is sourced from trusted platforms and thoroughly checked for accuracy.
Analyse market responses
Researchers identify trends, untangle patterns, and surface campaign learnings.
Report actionable findings
Insights are translated into recommendations that help sharpen future campaigns.
Why partner with us
A clear difference for Australian brands